FUTURE

01

Sustainability is everything, we are nothing without it!

"For 7 years, I worked with some of the world's leading companies on design, innovation and strategy. Those brands collectively turned over in excess of $55Billion Dollars in 2010 and sustainability was viewed as a hoax by most of them. We decided to create a pioneering company that made great products and services with a radical commitment to sustainability. Five years later, we have proven we don't have to compromise on anything, other than tough choices to create better solutions for the planet". Ben & Nicola

Journey

02

OUR SUSTAINABLE JOURNEY

ONE PERCENT FOR THE PLANET PARTNER

One Percent for the Planet is an international organization whose members contribute at least one percent of their annual sales to environmental causes. Their mission is to "build, support and activate an alliance of businesses financially committed to creating a healthy planet.

B CORP PARTNER

Certified B Corporations are businesses that meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose.

CENTRE FOR HUMANE TECHNOLOGY

The Center for Humane Technology is dedicated to creating the conditions for radically reimagined 21st century digital infrastructure that supports our well-being, relationships, democracy, and shared information environment.

CENTRE FOR EFFECTIVE ALTRUISM

The effective altruism community is a global community of people who care deeply about the world, make benefiting others a significant part of their lives, and use evidence and reason to figure out how best to do so. You can read more about effective altruism's guiding principles here.

RECOVER TEXTILES

We use textile waste as a raw material resource, diverting it from landfill and incineration. We become less dependent on virgin materials, we don’t use water or chemicals and we reduce our CO2 emissions and energy usage.

Partners

CREATE

INNOVATION & CREATIVITY

We Launched one of the most high-performance ski socks on the planet, and made them from recycled water bottles.

STANDARD SOCK CO

PLANET

OUR APPROACH TO CIRCULARITY

WE WANT TO KEEP OUR PRODUCTS OUT OF THE LANDFILL AND IN CIRCULATION — FOREVER. GOING BEYOND RESPONSIBLE PRODUCTION, EVERYTHING WE MAKE WILL LIVE ON THROUGH REPAIR, RESALE, AND RECYCLING. THROUGH REGENERATIVE DESIGN, MANUFACTURING, AND RECOMMERCE, WE WILL CONTRIBUTE TO A WORLD THAT THRIVES, NOT JUST SURVIVES.

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